Productivity benchmarking reports
Case study
Project: Productivity benchmarking reports on the retail and food services industries
Client: Singapore Productivity Centre
Scope: Research, writing, editing
About the company
The Singapore Productivity Centre is a competency and resource centre under the Singapore Productivity Association. It offers training, consultancy and benchmarking studies to help SMEs in the food services, retail and hotel sectors become more competitive.




Problem
Commissioned by the Singapore Productivity Centre, Blackbox Research (BBR) carried out benchmarking studies for the retail and food services industry.
BBR needed a writer to tie its findings together with other research on market and industry trends for each of its reports.
Solution
Simplified complex information into readable content
Used a coherent, confident and conversational writing voice across each report
Clean and tight copy that needed little editing




Result
Accessible and approachable content that gave retail and food service businesses insights into industry and productivity challenges and trends, so they could identify their strengths and areas for improvement.




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Jat Leng Low
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