Sustainable dining and travel trend report

Project: Trend report on sustainable dining and travel

Title: TrendWatch Hotel

Client: Unilever Food Solutions

Scope: Research, writing, editing

About the company

Unilever’s B2B foodservice division supplies professional kitchens with products, recipes and operational support. Its portfolio includes brands like Knorr, Hellmann’s and Carte d’or. It operates globally, positioning itself as a partner to chefs rather than just a supplier.

Problem

Competition in the hospitality industry is intense. UFS wanted to help hotel and restaurant chefs stay ahead with this report on travel and sustainable dining trends.

Solution

• Up-to-date coverage of dining and travel trends, from sustainable food sourcing and eco-conscious, plant-forward menus to Chinese and Muslim travellers

• Easy-to-understand content, with both longer write-ups for in-depth analysis and shorter snippets for quick reading

Result

With insights from this report, chefs could develop new menus that helped:

• show that they were incorporating sustainability into their operations

• position their establishments as trendsetters offering what their diners wanted when they wanted it

• attract positive word-of-mouth and repeat patronage

At the same time, the report helped position UFS as a thought leader and trusted partner to chefs.

Need reports that build trust and authority?