Climate and sustainability
content writer
Based in Singapore, writing for clients everywhere
Hi, I’m Jat Leng
I started as an editor at a travel guidebook publisher and a copywriter in marketing agencies before going freelance.
For over 20 years, I’ve helped clients:
build trust and authority through long-form content such as annual reports, market research reports and thought-leadership articles
communicate their sustainability strategies and efforts through sustainability reports
build trust and connect with their target audiences by telling engaging stories through journalistic features, books and exhibition copy
establish a digital presence and convert traffic with strategic messaging and persuasive website copy
I run Clickcopy, a content strategy and copywriting studio for climate companies and sustainable businesses.
I specialise in strategic long-form content:
white papers, research reports, guides, thought leadership – for climate companies and marketers
sustainability reports – for sustainability teams and sustainability consultants
What’s my story?
20+
80+
years of working
with content
satisfied clients
of projects successfully completed
100s
Having written across industries – business, healthcare, government, fintech, foodtech, sustainability and more – I’ve sharpened a range of skills: messaging, content strategy, copywriting, data storytelling and user experience.
I know how to take complex information and make it clear. How to structure content so people actually read it. How to get it right without endless rounds of revisions.
Now, I apply all of that to climate and sustainability.
Why climate and sustainability?
Climate companies and sustainable businesses are solving real problems. But too often, their content is mired in jargon and complexity and says too little about how they solve their customers’ problems.
Their generic claims and green buzzwords make their solutions and impact blend into the crowd. Their unclear value results in poor-fit leads and longer sales cycles.
That’s a waste. And a lot of missed opportunities.
Good content should be clear, show your business value and earn trust. It should move buyers and make the case for action.
That’s what I can help you with.
What’s my relevant expertise?
Advanced Certificate in Sustainability and Sustainable Businesses, including Sustainability Reporting and Strategic Communication (Module), SMU Academy
Energy Sustainability & Renewable Energy Adoption: Enhancing Social Responsibility in Business, SMU Academy
Future Food: Sustainable Food Systems for the 21st Century, University of Exeter
Content writing and copywriting
Data storytelling
Messaging and content strategy
Climate and sustainability
User experience
Sustainability reporting
I’m an alumnus of these programmes:
Climate, sustainability and sustainability reporting
Content strategy, copywriting and data storytelling
Punchy Messaging for B2B Tech Marketing, Emma Stratton
Beyond Web Copy, Susan Reoch
10X Landing Pages, Copyhackers
Data Storytelling for Business, StoryIQ
What do I believe in?
Clarity before cleverness
These principles guide how I think, write and work with you
Thinking comes before writing. I start your project with your goals, messages, audience and data – not a blank page. So your content lands with your audience and drives results.
Tired of marketing messages that overpromise? Me too. Content should prove impact, not just claim it. I prioritise substance over spin, data over fluff, and proof over promises.
My aim is always to get it right the first time, so that you can do less and accomplish more. I complete projects efficiently with organised systems and structured workflows.
I work with marketing teams and agencies, plus sustainability teams and consultants. Not as an extra pair of hands, but as a strategic partner who does it right without the back-and-forth.
I’ve chosen to specialise in climate and sustainability because I believe my words can communicate your insights, influence your audience and help you make a greater difference.
I help you say what you mean. Skip the internal jargon, marketing buzzwords and corporate-speak. Earn your audience’s trust and build your authority with clarity and credibility.
Honesty without hype
Partner, not vendor
Strategy-first writing
Process over chaos
Words for impact
“Crisp copy with no fluff”
Business owners are too close to the business. Hire Jat Leng for the clarity of thought that comes from an unbiased third party who is looking for facts that convert into crisp copy with no fluff.
~ Rui Qing Tan, Certified Notion Consultant, RestQ.co
“Ability to discern the most important messages”
Jat Leng worked with us on several copy projects. Each time, she understood our clients’ needs well and delivered copy that exceeded our expectations. She was highly organised and showed an astute ability to discern the most important messages and communicate them through engaging copy. We also appreciated her patience with our timelines and enjoyed our collaboration
~ Serena Yap, Account Manager, Artnexus Design
“You listened and understood me perfectly”
You listened and understood me perfectly … It was the most smooth-sailing – all needs were addressed and delivered within a minimum number of reviews and to my exact specifications plus some more. You highlighted things I hadn’t even thought about before, like SEO, marketing using the website, and getting visitors reading and taking action.
~ Dasha Rybakova, Managing Director, Elevate Athletic Wellness
“Truly understands your brand and helps you communicate it clearly”
What we loved most about working with Jat Leng was how well she listened, planned and turned our ideas into effective, authentic copy. She gave us a strong foundation for how we would talk about our brand going forward. If you need a copywriter who truly understands your brand and helps you communicate it clearly, we highly recommend her!
~ Seow Yee Low, Owner, Hangout Laundry
“Her copy is accurate, accessible and meaningful to the target audience”
Some copywriters tend to follow instructions and fulfil briefs without asking questions to clarify, even when things do not make sense to them. Others are inflexible about changes, which are often beyond our control. These writers just want to finish their jobs quickly and move on.
Not Jat Leng – she’s a thinking copywriter who spares no effort in making sure that her copy is accurate, accessible and meaningful to the target audience.
~ Angeline Tong, Chief Experience Officer,
HOL Experiences
“Ability to distil complex ideas into clear, compelling messages”
Jat Leng is an exceptionally skilled senior copywriter. She brings intelligence, professionalism and a deep understanding of conversion-driven writing to every project. Her ability to distil complex ideas into clear, compelling messages has been an asset to our work.
Her dedication to delivering high-quality content, coupled with her sharp strategic mindset, makes her an invaluable part of any team. She approaches each project with a strong sense of purpose, ensuring that every piece of content is well-crafted and results-driven.
~ Jeremy Tan, Former Agency Head, INL Singapore
