Get the kind of content your prospects actually read
White papers, research reports and thought leadership for climate companies
3 ways I can help
Content multiplier
Anchor asset + content ecosystem – build once, repurpose for months
Flagship content
Individual high-value content assets for
your marketing
Sustainability
reports
Turn ESG data to readable narratives
Get more from your content budget
Your content isn’t going to write itself
Your marketing depends on authoritative content built on research and insights. Content that educates, engages and earns trust. And content that proves your business value and your climate impact.
But you’re a busy marketer. And your team is pulled in too many directions.
You don’t have the time or energy – or in-house content strategy and writing expertise – to shape and produce the in-depth, data-driven content assets you need.
This is where I come in.
Content services for climate and sustainability companies
Whether you need a research report, white paper or guide, I’ll take it from strategy to polished draft.
So you can quickly get strategic content that supports sales, nurtures leads and moves prospects to action – and keeps your content engine running for months on end.
I work with these companies and organisations in climate and sustainability:
Climate SaaS
Clean energy
Food sustainability
NGOs and nonprofits
Marketing agencies
Sustainability consultancies
Content multiplier
A lot of content gets published and then quietly tucked away on websites or stashed in dusty cloud storage. Eventually, no one remembers that it ever existed.
The smarter approach is to start with an anchor asset, repurpose it and share the content across multiple channels many times over.
So your messages reach your prospects easily when they’re researching online. And you can get the most out of your content marketing.
Stage 1: Anchor asset
I strategise and write your research report, white paper or guide that positions your company as the authority. In-depth, credible, built on research and data, it’s content your sales team and prospects actually want to share.
Every project is scoped to your needs. Services can include: topic development, messaging, content strategy, research, subject matter expert and/or customer interviews, data storytelling (narrative framing and data visualisation), writing, editing, and collaboration with
the designer.
Anchor asset + content ecosystem – build once, repurpose for months
Stage 2: Content ecosystem
I repurpose your anchor asset’s content to feed into your content ecosystem. Same research and messaging, multiple formats and channels, maximum exposure and mileage.
Landing pages
Microsites
Thought leadership articles
Blog posts
Email sequences
Presentation decks
LinkedIn posts
Infographics
Data visualisations
Checklists
Mini guides
and more
Flagship content
I turn insights from your survey or interview findings into shareable research reports and trend analyses that position you as an authoritative voice.
Start at SGD4,500
I write white papers, guides and ebooks built on research, data, narrative and persuasion. So you can educate and engage your audience on complex, new and high-value concepts and solutions, and move them closer to the sale.
Start at SGD2,000
Articles and blog posts repurposed from your research or built from scratch. Your insights become engaging content worth sharing.
Start at SGD800
Individual high-value content assets for your marketing
Every flagship content project is scoped to your needs.
Services can include:
content strategy
messaging
research
subject matter expert interviews
customer interviews
data storytelling (narrative framing and data visualisation)
writing
editing
design collaboration
Research
reports
White papers and guides
Thought leadership
1
Strategise
We start with strategy – a briefing call to understand your goals, audience, solution, messages and content distribution.
2
Research
I review your materials, conduct desk research and interviews, and identify the data and insights that make your content engaging and credible.
3
Structure
Before writing a single word, I structure an outline. You’ll see the narrative, insights and flow, including where data and visuals will support the story.
5
Review
You review the draft, and I revise it based on your feedback. I aim to get it right the first time, so this stage is usually about polishing more than rewriting.
4
Write
I draft clear, readable and credible content built on the strategy, research and agreed structure.
6
Collaborate on design
You receive a final document ready for design. I collaborate with your designer if necessary and proofread the content in the layout.
Process-driven, hassle-free experience
Whether the project is a research report, white paper or guide, here’s how we can work together
7
Repurpose (optional)
I repurpose the content into different formats for multiple channels.
Sustainability reports
Turn ESG data into readable narratives
I write and edit sustainability reports for businesses that communicate their ESG performance, risks and impacts.
I work with sustainability consultants and in-house sustainability teams to turn ESG data into clear, readable and credible narratives that go beyond compliance to inform and engage stakeholders.
Every project is scoped to your needs and can include content strategy, stakeholder messaging, and writing and editing aligned with reporting standards.
“Crisp copy with no fluff”
Business owners are too close to the business. Hire Jat Leng for the clarity of thought that comes from an unbiased third party who is looking for facts that convert into crisp copy with no fluff.
~ Rui Qing Tan, Certified Notion Consultant, RestQ.co
“Ability to discern the most important messages”
Jat Leng worked with us on several copy projects. Each time, she understood our clients’ needs well and delivered copy that exceeded our expectations. She was highly organised and showed an astute ability to discern the most important messages and communicate them through engaging copy. We also appreciated her patience with our timelines and enjoyed our collaboration
~ Serena Yap, Account Manager, Artnexus Design
“You listened and understood me perfectly”
You listened and understood me perfectly … It was the most smooth-sailing – all needs were addressed and delivered within a minimum number of reviews and to my exact specifications plus some more. You highlighted things I hadn’t even thought about before, like SEO, marketing using the website, and getting visitors reading and taking action.
~ Dasha Rybakova, Managing Director, Elevate Athletic Wellness
“Truly understands your brand and helps you communicate it clearly”
What we loved most about working with Jat Leng was how well she listened, planned and turned our ideas into effective, authentic copy. She gave us a strong foundation for how we would talk about our brand going forward. If you need a copywriter who truly understands your brand and helps you communicate it clearly, we highly recommend her!
~ Seow Yee Low, Owner, Hangout Laundry
“Her copy is accurate, accessible and meaningful to the target audience”
Some copywriters tend to follow instructions and fulfil briefs without asking questions to clarify, even when things do not make sense to them. Others are inflexible about changes, which are often beyond our control. These writers just want to finish their jobs quickly and move on.
Not Jat Leng – she’s a thinking copywriter who spares no effort in making sure that her copy is accurate, accessible and meaningful to the target audience.
~ Angeline Tong, Chief Experience Officer,
HOL Experiences
“Ability to distil complex ideas into clear, compelling messages”
Jat Leng is an exceptionally skilled senior copywriter. She brings intelligence, professionalism and a deep understanding of conversion-driven writing to every project. Her ability to distil complex ideas into clear, compelling messages has been an asset to our work.
Her dedication to delivering high-quality content, coupled with her sharp strategic mindset, makes her an invaluable part of any team. She approaches each project with a strong sense of purpose, ensuring that every piece of content is well-crafted and results-driven.
~ Jeremy Tan, Former Agency Head, INL Singapore
